New Media Marketing

Major in New Media Marketing

The program

The major in New Media Marketing takes a practice-oriented approach to both classical marketing and online/social media marketing.

Career opportunities

Graduates are qualified to take on a range of different roles and responsibilities in the areas of marketing, market research, sales and online marketing. The focus on social media in particular opens a wide range of career opportunities.


Prof. Dr. Marius Dannenberg


Prof. Dr. Matthias Neu


Prof. Dr. Ralf Schellhase


Prof. Dr. Shyda Valizade-Funder